Apr 06, 2022
In General Discussions
This is a new destination in Google Ads that Whatsapp Mobile Number List allows an advertiser to create, manage, and optimize their experiments in one place. With this page an advertiser tests experiments with even more ease and confidence. Upcoming Features: In-UI notifications for custom experiments once they reach Whatsapp Mobile Number List statistical significance (H1'22). Optiscore experimental platform (H2'22). PMax experiments (H2'22). Multi-campaign experiments for Search & Display (H2'22). Read more about the Experiments page here. Search & Performance Media Performance Max – released The Whatsapp Mobile Number List new campaign, Performance Max, which was published in November 2021, was quickly received with open arms by advertisers. Performance Max (PMax) makes the most of Google Ads, AI, and automation technology. This allows advertisers to promote their Whatsapp Mobile Number List campaigns across all Google services from 1 campaign, to achieve more online sales, leads and/or traffic. Retailers who upgrade their Smart shopping Whatsapp Mobile Number List campaigns to Performance Max will see an average 12% increase in conversion value with the same or an improved return on ad spend. Across all marketing objectives, advertisers using Performance Max campaigns see an average 13% increase in total incremental conversions at a comparable Whatsapp Mobile Number List cost per action. Also read: These are Google's plans for search, shopping & analytics [EMEA recap] Read more about Performance Max here. Tools to measure Performance Max performance Whatsapp Mobile Number List New Campaign Prediction – Released Get estimated performance when setting up a new Performance Max campaign. If you set up a Performance Max campaign with goals for lead generation or online sales, you'll get a weekly performance forecast Whatsapp Mobile Number List based on your daily budget and settings. (Not available for campaigns using GMC Feed or offline targets.) Read more about Performance Max here. Experiment with A/B testing – beta This tool provides advertisers with an opportunity to run A/B experiments to measure changes in Whatsapp Mobile Number List conversions or conversion value when Performance Max campaigns are added to complement other similar campaigns in the same account. It serves as an experiment to demonstrate the increases in adding Performance Max to an account.